"SpongeBob SquarePants" does need a good broadcasting platform, which will have a huge impact on future profits.
However, this is not Kyle's current focus.
The movie "Juno" is the highlight in recent times!
"Juno" was scheduled to be released on November 15, 1996, only 15 days away from its release, and although Page Pictures had done some publicity for the film, it was not enough.
There are so many blockbuster movies during the Thanksgiving period in North America in November and the Christmas period in December.
"Boss, this is the list of movies that will be released in November and December." Victor handed the information to Kyle.
"Hiss~!"
Even though Kyle was prepared, he still gasped when he saw it.
A lot of blockbusters!
On November 8, a week before "Juno", a high-quality film was released, "Ransom Storm".
The film stars Mel Gibson and was produced and distributed by Disney. According to the trajectory of the original time and space, its final box office was as high as 136.4 million US dollars, ranking fifth in the North American annual box office rankings.
"Phew~ It's a good thing it was released a week earlier than Juno, otherwise I would have been overwhelmed."
Kyle was shocked, but secretly relieved at the same time.
Mel Gibson, who has not yet been involved in the "anti-Semitism" incident, is indeed terrifying. He is a Hollywood A-list star and his popularity is at its peak. In 1995, he starred in "Braveheart", which directly won him the Golden Globe Award and Oscar for Best Actor.
Next week won't be easy either!
On November 15, "Space Jam", which was released at the same time as "Juno", starred the old NBA rogue Michael Jordan and was produced and distributed by Warner. Its final North American box office was as high as more than 90 million US dollars, ranking 18th in the North American annual box office.
"Fuck!"
"The old gangster has a big name. To put it bluntly, 'Space Jam' is just a fan-oriented movie, but he has so many fans!"
"How the hell do we play this?!"
Next, there will be a lot of blockbuster movies.
Star Trek Episode 8: "First Strike"
Miramax's "The English Patient"
"Santa Claus" starring Governor Schwarzenegger;
"101 Dalmatians", ranked sixth in the 1996 annual box office rankings;
....
All four films are well-known movies on the North American box office rankings this year. It is no exaggeration to say that the upcoming "Juno" faces a situation of "wolves in front and tigers behind".
Which one is not easy to mess with?
"Boss, none of the movies released during the Thanksgiving period this year are mediocre. If we... can't make it, we can postpone the release to the Christmas period," Victor suggested.
"No!"
Kyle refused without hesitation: "Even if we postpone it to the Christmas period, what will happen? Look at the movies released during the Christmas period, which one is easy to deal with?"
"Jerry Maguire" ranked fourth in the annual ranking;
"Carnival" ranked 13th in the annual ranking;
"Angel Michael" ranked 16th on the annual list;
Wait for the video, none of them are easy to deal with!
Kyle said in a deep voice: "Victor, we won't change the release date and will release it on November 15th. It's just that there are wolves in front and tigers behind. Our "Juno" is not bad. As long as we try hard, we may be able to kill a bloody road on Thanksgiving!"
"Okay...I got it, boss."
Although Victor didn't believe that "Juno" would achieve much box office success, he had great faith in Kyle, even a little blindly.
In other words, all employees of Page Pictures,
They all have a blind trust in Kyle.
Look at which film company was able to produce many well-known films such as "Run Lola Run", "Hard Candy" and "Wrong Turn" in less than a year; not to mention, the UK and Australian copyrights of "Got Talent" alone were sold for 20 million pounds.
In addition, a large amount of money was spent to build a publicity and distribution network in as many as 6 states;
The strong momentum has enabled the newly born Page Pictures to develop from a bottom-tier company in Hollywood to a third-tier film company.
Therefore, it is not surprising that the entire company has full trust in Kyle.
After all, Hollywood is a place where ability matters!
Soon.
In the next few days, the publicity and promotion of "Juno" began on a large scale!
Kyle even waved his hand and allocated a full 10 million US dollars for publicity and promotion.
"Damn the theater chain, the share of Wrong Turn hasn't been paid to me yet. Otherwise, why would I drain all my liquidity?"
That's right, this $10 million is almost all the liquid funds Kyle has.
Since the establishment of Page Pictures, the publicity and promotion costs of "Juno" have already been the highest in history.
Even though the publicity and promotion expenses of 10 million US dollars are not as big as those of big companies, it is not small either. If concentrated within half a month, it is enough to play a huge role!
.....
Kentucky Fried Chicken chain.
"Dirk, why did you buy so many hamburgers today?" A young man looked at his companion curiously.
The boy named Dirk smiled and said, "Of course I'm going to buy so much. Didn't you see the poster at the door?"
"Oh?"
The young man looked in that direction.
I immediately saw the poster. Yes, a movie poster.
"The movie Juno? Huh!"
The young man didn't care at first, but when he looked carefully, he let out a cry of surprise.
"The leading actress of the movie turned out to be our school goddess, Jessica Chastain!!! How can she make a movie?"
Dirk smiled and said, "Now you know. In the East, there is a saying, 'Beauty is a feast to the eyes.' I bought so many burgers today, which can be regarded as supporting our goddess."
The promotion of "Juno" was not just about placing movie posters in front of KFC, but also about all the well-known restaurants in California. Page Pictures carried out targeted promotions.
Especially on campus!
The movie "Juno" is a campus youth-themed movie, and its main audience is these students!
If the main work is not directed at them, who else can it be directed at?
....
Page Pictures also invested heavily and began advertising on portal websites such as Yahoo and AOL.
"A 16-year-old rebellious high school girl tasted the forbidden fruit and got pregnant before marriage?!"
"Cool~!"
In a girls' dormitory, several girls couldn't help but express surprise and doubt after seeing this movie poster.
One of the girls said: "Juno did something I wanted to do but never did. Don't you think it's cool?"
Hearing this, several other girls nodded.
It has to be said that the suicidal and rebellious behaviour of teenagers is not developed overnight; it is in their bones.
The story of an underage girl and an unmarried pregnancy in "Juno" hits the nail on the head!
Another girl couldn't help but sigh: "I wish I had the courage."
Someone immediately laughed and said, "Yes, Jasmine. If you dared to taste the forbidden fruit, Mitchell from the basketball team would have been your boyfriend a long time ago, and he wouldn't have been snatched away by that bitch from the cheerleading team."
In the future world, whether in America or China, promoting movies on the Internet is a common and normal thing.
However, it was a very "trendy" thing in 1996!
Otherwise, how do you think the super bad movie "Blair Witch", which cost less than $100,000, could have made over 100 million at the North American box office? Of course, it is undeniable that it is the result of viral propaganda that exploits the sympathy and curiosity of the public. However, it is undeniable that it is an online propaganda!
Internet movie promotion is still a virgin territory in Hollywood.
At least Kyle learned that currently very few film companies use the Internet and invest heavily in publicity. Large companies still tend to use traditional media for publicity!
The Internet promotion of "Juno" has achieved amazing results in less than 10 days.
On campuses across North America, almost no one is unaware that Juno is about to be released.