The East men kept their hair long because it was considered a sign of virtue.
From the moment a male child was born, his mother tended to his hair until he was old enough to care for it himself. It was considered offensive for anyone else to handle it, unless you were someone special to him, precisely, a chosen mate, or a Fated one.
Hence, the moment both are paired and recognized by the pack, the female is expected to cut the male's hair. It marks a transition as the male goes from the care of his mother to his mate.
He belongs to her now. Everything from his treasured hair to the sole of his feet. So, his hair has to be cut to the root to symbolize the end of an old life, and the blossoming of a new one.
Although Violet had known about it, the reality hasn't dawned on her until now.