Zhang Ming was stunned for a moment; Sheng Yan usually never inquired about endorsement matters, so why did he suddenly ask today?
He recollected and said, "We are still negotiating. The problem is the endorsement duration; they want you to endorse their products globally for three years, but we insist on only one year."
The value of a celebrity changes each year, either increasing or decreasing. For a celebrity still in the developmental phase of their career, the longer the endorsement contract, the less advantageous it becomes—especially for a top-tier superstar like Sheng Yan.
Even the globally renowned luxury brand PDZ couldn't sign Sheng Yan for three years, only managing to secure him for two years. There's no way that Huami, a domestic brand of smartphones, could lock Sheng Yan down for three years.
