On the evening of July 4th, although it was still a weekday, Monday, in North America, which was in the summer vacation, there was never a shortage of young people on the streets.
After a semester of hard study, the students who finally have a holiday are like wild horses running wild, having fun outside.
As for summer homework?
tan90° does not exist.
Watching movies can be said to be the favorite entertainment activity of these young people.
Basically every movie theater in North America is now full of audiences.
Apart from a few "art" movies that are loved by niche couples, most audiences prefer special effects blockbusters.
As night fell, the AMC theater at Loews Lincoln Plaza became increasingly crowded, with most of the audience coming to see the IMAX version of "Fate".
After learning that all IMAX tickets for the day had been sold out, these frustrated audiences could only complain while buying regular-screen "Fate" movie tickets.
At the same time, in the cinema's inner office, AMC Theaters President Delinwood was sitting in a chair, listening to the cinema manager's attendance report.
"It's already the second week for "War of the Worlds" and "Fate" to be screened, right? How's the attendance rate now?"
The theater manager, who looked to be in his forties, took a look at the report in his hand and said, "The attendance rate of each show of "War of the Worlds" is about 10% now. For "Fate", the attendance rate of regular shows is 40%, but the attendance rate of the IMAX theater has been above 90%."
"Is this tonight's data?" asked Delinwood.
"No, this is today's daytime data." The manager answered directly, "In the evening, the data for War of the Worlds was only 15%, while for Fate it was 55%, and the IMAX theater was 100%."
"War of the Worlds" has failed. This sci-fi blockbuster that brought together Spielberg and Tom Cruise has become a victim of this year's summer movie season.
In fact, if we extrapolate based on the first-day box office data, "War of the Worlds" may not make a huge profit, but it won't lose that much either.
However, the sudden emergence of "Fate" directly exposed Spielberg's paper tiger nature. In the past two days, the box office curve of "War of the Worlds" has directly shown a cliff-like decline.
This was not Spielberg's first failure, but it was definitely the most fatal blow to him. The current DreamWorks simply would not allow him to have such a failure.
However, whether DreamWorks is alive or dead has nothing to do with AMC Theaters.
Delinwood made a decision immediately: "I will apply to Washimine for a new copy of the film. I hope it will be in time. When the new copy comes, I will directly reduce the number of theaters for "War of the Worlds" to maintain the minimum number of screenings in the agreement, and give the extra theaters to "Fate" first."
"Will there be enough time?"
The manager looked a little confused.
You should know that it usually takes about a week to get a new copy of a movie.
Delinwood didn't care at all: "It doesn't matter. I know Washimine has prepared a lot of copies in advance. It may be difficult to say about other places, but it can be delivered to New York City tomorrow."
"I understand." The manager nodded.
As a cinema manager, he only needs to ensure that there are movies showing in every theater, and leave the rest to the bigwigs.
Although the discussion was over, Delinwood had no intention of leaving. He continued, "There is one more thing, about the screening schedule for this weekend."
"Is it 20th Century Fox's Fantastic Four?"
Fox started promoting this superhero movie a long time ago. Due to the success of the "X-Men" series, Fox is very confident about this movie and even regards it as the biggest killer of this summer season.
Of course, Fox's idea is not groundless. In recent years, superhero movies have shown an upward trend, and "X-Men" has even become Fox's current flagship film series.
As a franchise more popular than the X-Men in the comic book market, there's no reason why the Fantastic Four wouldn't be successful.
What's more, the popularity of "Batman Begins" in June also demonstrated the current market capacity of North American superhero movies.
The manager nodded and said, "After another week, the popularity of Fate should have faded, and by then it should be no problem to allocate half of the theaters to Fantastic Four."
Although North American movies now usually stay in theaters for more than half a year, the box office boom period has been greatly shortened compared to the last century.
Especially for fast-paced commercial movies, which basically only have a one-week hot period, the box office will start to decline in the next week.
Therefore, the manager had no questions about the screening arrangement of "Fate" because it was a choice made by market rules.
"Well, there's one more thing."
Delinwood nodded slightly. "In fact, it's not just Fantastic Four. Another DreamWorks movie, The Island, will be screened in theaters starting next Monday. Remember to keep a few seats empty by then."
A question mark appeared in the manager's head: "The Island? What kind of movie is this? Deserted Island?"
"It looks like a special effects movie directed by Michael Bay." Delinwood said uncertainly.
It can be seen that Delinwood, like his subordinates, has no idea what kind of movie this is.
This movie is going to die miserably.
The manager thought so.
With so many years of experience in operating cinemas, the manager is very clear about one thing: the promotion and publicity of movies must be targeted.
It's a commercial film directed by Michael Bay, but even when it came time for the preview, even I, who works in a theater, didn't know what kind of movie it was.
From here we can see that this movie is a pit, a huge, huge pit.
You have to know that Michael Bay's movies have never been the kind of word-of-mouth movies, and there is only one result of insufficient publicity.
However, as a good subordinate, the manager certainly would not say such things.
He just nodded quickly and said, "Okay, I'll have someone arrange it."
You don't need to ask your boss's requests, just follow them.
After assigning the tasks, Delinwood left the manager's office.
He needs to contact Washimine as soon as possible and try to get more copies of "Fate".
Because other theaters would surely do the same, Delinwood knew he had to act quickly.
As soon as Delinwood entered the hall, he heard a noise.
"Um?"
When Delinwood looked up, he found that there were many young people gathered in the merchandise section of the cinema.
It seemed that he had just finished watching the movie "Fate" and planned to buy some souvenirs before going back.
A popular movie is accompanied by hot peripheral products.
The best one in this regard is "Star Wars". Peripheral products such as lightsabers sell well every time "Star Wars" is released.
The movie "Fate" is far from reaching the heights of "Star Wars", but movie-related peripheral products have begun to be welcomed by audience fans.
"Look, do I look like a Master like this?"
A boy showed off to his friends that he had three red tattoos on the back of his hand.
Delinwood knew that it was not a tattoo at all, but a sticker for the skin.
He also knew that this kind of Command Seal sticker was the best-selling of all peripheral products in the past few days.
In addition to the Master's Command Spells that have been clearly shown in the movie, there are also various other Command Spells with patterns that have not appeared in the movie.
This kind of sticker tattoo is not new, but it is very attractive to these audiences. Spending $1.99 to satisfy the desire to be a Master is perfect for these young people who have just watched the movie.
Even if you don't like popular styles like Shirou or Rin, there are many more exaggerated and unique styles to choose from.
For young Americans who pursue individuality, such inexpensive gadgets just meet their needs.
In addition to Command Spell stickers, the servants' weapons and costume props are also best-selling products.
In just a short period of time, several men have persuaded their girlfriends to buy the $259 Saber costume set, and even two copies of the $399 deluxe set (which adds a crown and a knight's cloak) were sold.
As for the purpose of these suits, the sales staff knew what they were going to do as soon as they saw the fascinated expressions on these men's faces.
But these have nothing to do with their sales staff. Even if the man buys it and wears it himself, it is not their sales business. They are only responsible for selling the things.
These salesmen even hope that these customers will use the weapons more vigorously when they go home, such as tearing their clothes and capes.
That way, they might be able to earn a second business.
The sales of "Fate" peripheral products were so hot that even Nanaya did not expect it.
He originally expected that as long as the sales of peripheral products could reach one-tenth of the box office revenue, he would be able to prove the commercial value of "Fate" to the outside world.
However, when the sales statistics came out, the results far exceeded his expectations.
"Sales of 16.07 million US dollars!?"
"Yes."
Washimine's staff nodded and said that Nanaya's surprise was not surprising to him, because he himself was also shocked by the sales amount.
You should know that the $16 million in peripheral sales is the statistics of the theater sales department, and other channels are not included.
"Are Saber's peripherals the best-selling products?" Nanaya asked while looking at the report.
The other party nodded: "Yes, figures, costumes, prop swords and costume sets, these are all hot-selling products. They have been out of stock several times in the past few days, and those sellers have been urging them to come back."
"It's... crazy."
Although I had a feeling that Artoria would be popular, I never expected her to be this popular.
[It seems that my happiness for the rest of my life depends on you, Lily.]
Nanaya looked up at Lily who was talking to Rin in the distance, as if he was looking at a hen that lays golden eggs.