As the saying goes, once bitten by a snake, you'll fear even a well rope for ten years.
The two rounds of endorsements with Yoni ended in disaster, and even if the PR did a good job, the brand itself wasn't affected. But after such adverse events, how could the follow-up contract still be exactly the same as the original version?
Not even a supplementary agreement was signed?
This is crazy!
Is Yoni's brand too confident in itself, or is their legal department not diligent enough?
Yan Yueqing thought of something: "Was this contract signed with Zhongxing?"
Brand endorsements rarely deal company-to-company; it's almost always an agency that selects an artist and then uses that artist's commercial value to negotiate with the brand. Brands aren't foolish; they will consider the artist's image value, fan base, potential value, and other comprehensive aspects! To prevent any mishaps from artist slip-ups, they even sign various clauses to prevent accidents.
