Very soon, everyone knew that Bei Yun was currently the only person who could buy Floral Dew from Qiao Xiaomai, and so Bei Yun's business immediately boomed.
The line in front of his stall stretched all the way to the end of the street.
Bei Yun's strategy was to sell only ten jars per day—no more.
This was the quantity set by Qiao Xiaomai, who was now savoring the sweet results of scarcity marketing. She strictly limited Bei Yun to selling just ten jars each day.
If everyone who wanted to buy could easily get their hands on one, then the Floral Dew wouldn't be a prized commodity anymore.
She had to keep these people wanting more, to build the perception that Floral Dew was a rare item that must be seized when available—after all, rarity dictates value.
Ten jars a day, two thousand taels per jar, made twenty thousand taels daily.
This was a business with zero cost; those twenty thousand taels were pure profit.
