Joe, the boss, laid out his conditions, and he received quite positive feedback.
His plan, of course, cannot solve the internal issues of Syria, and he might face competition from the massive Russian Energy Group afterward, but none of that matters.
Restoring peace to the northeastern corridor of Syria and then gradually cultivating a consumer market is what's most important.
Even if someone later wants to instruct the Syrian Government and the Kurds to overthrow the agreement, they have to consider whether they can offer a 'new irresistible deal' once they take over.
This is a kind of alternative 'economic barrier,' limiting others from imitating and following suit by using lower profit margins.
China follows this approach in many countries' investments, offsetting current inputs and even losses with longer-term and more derived benefits.